Are collaborations really running the sneaker game right now? In my opinion, I would have to say YES! And to be honest no one does it better than Adidas. Adidas has done several collaborations this year, some of my favorite being collaborations with Reigning Champ, Sneakersnstuff, and Overkill. Adidas is fresh and is giving sneaker heads something new like the Ultra boost and the EQT. They also team up with the likes of Kanye, Kith, and Pharrell Williams giving us never before seen shoes and color ways. The Jordan brand on the other hand just gives us retro with new color ways; although they did give us the best collaboration of the year with the Jordan 4 X KAWS we still want something fresh and new from the goat. No matter what the brand is people will always gravitate towards collaborations because of the limited numbers in which they are produced and the overall unique designs and color ways.